Destined for Greatness
Passions, Dreams, and Aspirations in a College Music Town
by Michael Ramirez
photos by Mike White
2018
Destined for Greatness is a sociological study of rock musicians in Athens, Georgia. Ramirez interviewed 48 musicians across 22 bands about how they got started in music, what their music career has been like, how they imagine their future. His interest here isn't in the artistic content of the songs, but in the job of being a musician. The book is organized around the stages of the lifecourse (and their intersection with the stages of having a career) with a special emphasis on differences between men's and women's experiences.
Although all Ramirez's interviewees were based in the same town, his research is not ethnographic, and there's no thick description of the Athens music scene, of what it's like to play or listen there, of what any of this music sounds like, beyond that it's rock rather than some other genre. If you go into the book expecting that, you'll be disappointed. His study is written up much as it would be if he interviewed people from across the country, about almost any kind of work. Though just as Ramirez isn't trying to be Gary Alan Fine, he's also not trying to be Michele Lamont, so there are no elaborate selection criteria for making a half-dozen comparisons between various 'halves' of the sample. Gender is the main point of difference between the musicians. Most of the rest of what Ramirez finds is similarity across them (or differences with little systematic basis).
The musicians Ramirez talked to aren't nationally famous; most are probable little known outside of Athens. Their level of success varies. A few make enough from playing local shows and regional tours to treat music as their full-time job; most are musicians in addition to other work, usually service jobs, occasionally office work. To be included, the band had to rehearse and perform regularly, and to either tour or have an album. The weakest part of each chapter is actually the introduction, when Ramirez tries to link whatever he's talking about to something a nationally famous musician has said in a public statement. He's on far firmer footing writing about his actual interviewees.
Ramirez frames his work primarily from a lifecourse perspective, and he's especially interested in the idea of emerging adulthood - supposedly a recent stage of life that sits between the end of adolescence and the start of full adulthood, when people have mostly achieved independence from their parents, but not yet achieved a marriage, mortgage, career, and children of their own. (As I understand it from authors other than Ramirez, the idea that people commonly wed and start having kids in their late teens or very early twenties is an expectation set in the historically abnormal 1950s. We hold ourselves to an imaginary standard set at a weird time.)
Like many people their age, young adult musicians tend to delay forming their own families. Unlike most, their chosen career isn't seen as a 'real' or 'grown-up' job by others, so they have added difficulties in feeling like full adults, rather than like they've 'fallen behind' their peers. I think the extended apprenticeship of grad school might produce a similar feeling, and there are probably other career trajectories with the same problem, particularly in any creative field.
As I mentioned, the organization of the book centers on the stages of the lifecourse. We get a chapter about how they discovered their love of music, how they learned to play an instrument, and how they started playing rock music. We get a chapter about forming their first bands and playing their first shows. We get a chapter about the challenges of making a career out of music, especially for those who have to integrate musicianship with other employment, and about how they think about their identities as musicians and as adults. We get two chapters about gender - one about men in rock music, and one about women. And we get a chapter about how musicians envision their futures, whether they'll keep performing, and how they plan to continue their careers.
I started reading this hoping for an ethnography of the Athens music scene, but I appreciate Ramirez's research, and his insights into how people negotiate informal careers in creative industries. There are a handful of black and white photos of the scene; I sort of assume these are from around the same time Ramirez was doing his interviews, but that they probably don't show anyone he actually spoke to.
